Privacy Policy
This Privacy Policy explains the privacy practices governing the types of information collected through the website (pennyfife.com) (the “Site” or “Website”) owned and operated by Penny J. Fife (“Company”, “we”, “our” or “us”), our use of that information, and your privacy choices and rights.
This Privacy Policy applies to the information we collect from or about you from:
- Your use of the Site;
- Your signing up for a freebie and/or our email list through the Site (the “Email List”); and/or
- Your creation of an account through the Site, if/when we make that feature available.
You must read this Privacy Policy carefully because when you use the Site, you are consenting to the collection, processing, and retention of your information as described in this Privacy Policy. If you have questions about the Privacy Policy, you can contact us at penny.fife.mft@gmail.com.
If you do not agree with any part of this Privacy Policy, you may not use the Site.
I. Information We Collect
We collect information that falls into two categories: information you voluntarily provide, and information that your computer, mobile phone, tablet, or other device (all referred to as “Device”) or browser provides automatically.
A. Information You Voluntarily Provide.
When you interact with our Site, we, or our service providers (acting on our behalf), collect “Personal Information” — information that relates to you as an identifiable individual — that you intentionally and actively provide to us, such as your first and last name, address, email address, and when necessary, credit card or bank information. We collect this information when you:
- Inquire about our Site;
- Create an account on our Site;
- Send a communication through our Site;
- Make a purchase through our Site; or
- Sign up for an Email List or to receive our newsletter and/or advertisements or marketing emails from us.
We may collect content you make available through social media accounts or memberships with third parties if you choose to create an account using a social media login.
You can always choose not to provide us with information. However, if you do withhold information, we may deny you access to some or all of our website’s services and features.
Some transactions between you and our website may involve payment by credit card, debit card, checks, money orders, and/or third party online payment services. In such transactions, we will collect information related to the transaction as part of the course of doing business with you, including your billing address, telephone number, and other information related to the transaction.
List of Personal Information We May Collect From You:
Depending on how you communicate with us, we may collect the following information:
- Your email address
- Your first name
- Your last name
- Your phone number
- Your payment information (if you make a purchase through the Website)
B. Information About You That Is Provided Automatically.
Like most places on the Internet, simply by visiting our Website you or your Device automatically tell us certain information. This includes basic information such as your IP address, when you visited, the website from where you came prior to visiting us, the website where you go when you leave our website, your computer’s operating system, and the type of web browser that you are using. Our website automatically records this basic information about you.
And like many other websites, we may use cookies, digital fingerprinting (e.g. device, machine, and Internet browser fingerprints), web beacons, click redirects, pixel tags, container tags, and similar technologies. In plain English, this means information that our website’s server transfers to your computer. This information can be used to track your session on our website and to customize our website content for you as an individual. When you browse our Site, we also automatically receive your computer’s internet protocol (IP) address as well as other information that helps us learn about your browser and operating system (“Usage Information”).
Usage Information We Collect From You:
List of Usage Information includes:
- Your IP address;
- Your Device type,
- Your unique Device identifier,
- Your location, and
- The type of browser software and operating system you are using.
If you download or use mobile software applications (“Mobile Apps”) from our website, we may know your location. In addition, your Device using our Mobile Apps may provide us information about the device, including its unique identifier, make and model, operating system, mobile network carrier, and your telephone number. Your Device may have the ability to disable location services as well as deny us access to other information described in this paragraph. To learn more, check your Device’s user manual and/or contact your mobile device’s manufacturer or service carrier.
The Site may also feature social buttons from networks such as Facebook, Twitter, YouTube, Pinterest, and Instagram. To do so we embed code that they provide. We do not control that code ourselves. In order to function, their buttons generally know if you’re logged in. We do not have any access to that information, nor can we control how those networks use it.
If you access the Site via a mobile app, we use additional identifiers, such as the advertising ID provided by Apple or Android, for similar purposes.
C. Cookies and Other Data Tools.
Cookies
We, and/or our third party service providers, use cookies (data files placed on a Device when it is used to visit our Site) and other identifiers to collect Usage Information, for security purposes, to enable you to use the Site, to collect information regarding your preferences, to allow you to share content via social media when you are logged in to a particular platform, to deliver relevant advertising to you, and to generally make the Site perform better.
For example, we may use a tool called Google Analytics to collect information about visitors’ use of this Site. Google Analytics collects information such as how often users visit this Site, how users find the Site, and what pages they visit. We use the information we get from Google Analytics to improve this Site. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. To opt-out of Google Analytics, please use Google’s opt-out tool: https://tools.google.com/dlpage/gaoptout.
Remarketing Tags and Pixels
This website may use a remarketing tag to advertise online. This means that Google and other third-party vendors may show our ads to you on sites across the Internet. These third-party vendors, including Google, may use cookies to serve ads to you based upon your past visits to our website.
Our website may use DoubleClick’s remarketing pixels. If you would like to opt out of DoubleClick’s use of cookies, you can visit the DoubleClick opt-out page at https://adssettings.google.com/authenticated?hl=en.
Web Beacons or Clear GIFs
The Site also may contain web beacons or clear GIFs, or similar technologies, which are small pieces of code placed on a web page or in an email, to monitor the behavior and collect data about the visitors viewing a web page or email. For example, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. Web beacons may also be used to provide information on the effectiveness of our email campaigns (e.g., open rates, clicks, forwards, etc.).
Interest-Based Advertising
When you visit our website, you may view advertisements posted on the site by Google or other companies. These advertising companies may collect information about you while you are visiting this website and other websites. They may use this data to show you advertisements on this website and elsewhere on the Internet about products and services you might like.
This website does not collect the information or control the content of the advertisements that you will see. You may be able to opt out of such advertising.
If you are in the United States, you may opt out of some advertising via the Digital Advertising Alliance at http://www.aboutads.info/choices/
To find out more about Google privacy policies and its DoubleClick DART cookie used to generate interest-based advertising, go to https://policies.google.com/technologies/ads.
Dynamic Ad Serving
Our Site may use Google’s Dynamic Ad Serving Feature. To opt out of interest-based ads by Google, follow Google’s opt-out instructions located at https://support.google.com/ads/answer/2662922?hl=en.
Opting Out of Cookies; Do-Not-Track
You can opt out of cookies, but if you do, some features of the Site may not work correctly. To learn how to reduce the number of cookies you receive or delete cookies that have already been installed in your browser’s cookie folder, you can check your browser’s help menu or other instructions related to your browser. (For example, Safari has a help article entitled Manage cookies and website data in Safari on Mac, and Firefox currently has a variety of optional security features, including blocking cross-site tracking cookies and sending websites a Do Not Track signal that you don’t want to be tracked.) We try and honor any Do-Not-Track signals you send through your web browser when visiting the Site.